By: Teresa Mull

“Gen Z,” the demographic of people born in the mid-late 90s and early 2000s, and the same group of young people who joined in on the March for Our Lives protests, demonstrations, and calls for gun control, is not as keen on controlling guns now, a recent study by Barnes and Noble Insights found.

“After topping the political to do list for the last two years, gun violence and mass shootings is no longer the top issue swaying Gen Z voters,” reports Newsweek.

What has replaced gun control as young people’s issues of concern? According to Newsweek, it’s COVID-19, racial injustice and inequality, police reform, health of the environment. and health care reform.

It appears gun control takes a low ranking among most American voters’ list of priorities. GPM reported recently on a Gallup poll that found “Guns/Gun control” has consistently registered below 0.5 percent when Gallup has asked Americans, “‘What do you think is the most important problem facing the country today?”

Moms Demand Action, along with Michael Bloomberg and his group, Everytown for Gun Safety, have been pouring millions of dollars into swing states, targeting Arizona, Texas, Pennsylvania, and Iowa. In many cases, though, these groups are not specifically mentioning guns or gun platforms in their attack ads, but are instead resorting to attacks on other policy stances to run down candidates who disagree with them.

Teresa Mull ( is editor of Gunpowder Magazine.